A Shopify operator obsessed with profit.
Maximize Profit is a boutique Shopify and marketing studio founded by a senior operator who has launched, scaled, and sold real ecommerce brands — not just talked about them on Twitter.
From bedroom store to $12M+ in client revenue
I started my first Shopify store in 2019 with $500 and a laptop. Within 12 months it was generating six figures a month. Friends started asking how — then their friends — and a service business was born.
Since then I've built and scaled stores across fashion, beauty, home, electronics, and supplements. I've spent over $4M of my own and client money on paid ads, written hundreds of email flows, and obsessed over every CRO detail along the way.
Maximize Profit exists because most agencies treat ecommerce like a checklist. I treat it like a business — because I've actually run one. Every store I touch gets the same attention as my own.
Values that drive every project
Profit-first
We optimize for net margin, not vanity metrics.
Founder-led
Every project is run by a senior operator, never outsourced.
Craft
Stores that look premium, perform fast, and convert hard.
Compounding
We build systems that get better every month.
A few milestones
- 2019
Launched first Shopify store, scaled to 6 figures in year one.
- 2021
Became a certified Shopify Partner and started consulting full-time.
- 2023
Crossed $10M in client-attributed revenue across 100+ stores.
- 2026
Maximize Profit serves DTC brands across fashion, beauty, home, and tech.
Let's build something profitable.
Whether you're starting from zero or scaling past seven figures, I'd love to hear about your project.
Get in Touch